Posted inBranding
Peru Brand Logo: Meaning behind the spiral inspired by Nazca Lines
The Peru Brand Logo uses a spiral 'P' inspired by the Nazca Lines. It reflects Peru’s rich heritage and national branding strategy.
Posted innews
Peru’s Paytech Boom: A Turning Point in Financial Inclusion and Digital Transformation
60% of Lima's population is embracing digital payment apps. Explore Peru’s booming paytech ecosystem and its impact on financial behavior.
Posted inSin categoría
Marketing Strategy & Branding: The Foundation of Business Growth
Marketing Strategy & Branding: The Foundation of Business Growth Success with your business begins with a clear strategy and a strong brand identity. Whether you're launching a startup, scaling a…
Search Quality Raters and AI – Google’s Appen Firing
Google's recent firing of Appen, a company providing Search Quality Raters, has led to speculation about the future of AI search quality raters. Some suggest Google may no longer need…
Posted inContent Marketing
Taxonomy Of Topics For Precision And Authority In SEO
A topic taxonomy is a hierarchical system for organizing and classifying content by topics and subtopics. It provides a structured framework for creating content that demonstrates expertise and authority on…
Posted inTechnical SEO
Does domain age affect Google search rankings?
Does domain age affect Google search rankings? SEOs have long believed that older domain names tend to rank higher, but Google's John Mueller has clarified that domain age does not…